Conversation hearts, those pastel-colored candies emblazoned with sweet, sometimes sassy, messages, have been a Valentine’s Day staple for generations. But in recent years, many candy lovers have noticed something amiss. The sayings seemed different, the texture felt off, and the overall experience wasn’t quite the same. So, what exactly happened to the original conversation hearts that captured our hearts (pun intended!) for so long? The answer, as with many things in the candy world, is a bit more complex than a simple “sweet talk.”
The Iconic Candy’s Humble Beginnings
Let’s rewind to the very beginning. Conversation hearts weren’t always the heart-shaped sugary treats we know today. Their history dates back to 1847, when Boston pharmacist Oliver Chase invented a machine to make lozenges. These lozenges were initially used for medicinal purposes. However, Chase quickly realized there was a larger market for them as a candy.
In 1866, Chase’s brother, Daniel, came up with a way to stamp words onto the lozenges using a felt roller pad moistened with vegetable coloring. These early versions were larger and often came in shapes like horseshoes and baseballs, carrying longer messages like “How long shall I have to wait?” and “Please send a lock of your hair.” The New England Confectionery Company, or NECCO, was born from these innovations.
These original candies were more than just a sweet treat; they were a novel way to communicate. Imagine exchanging these personalized messages in a time before instant messaging and social media. It’s easy to see why they quickly gained popularity, becoming a beloved part of Valentine’s Day celebrations.
NECCO’s Long Reign and the Evolution of the Heart
For over 150 years, NECCO was the undisputed king of conversation hearts. They perfected the recipe, refined the sayings, and shaped the candy into the iconic heart shape we recognize today. The company weathered countless changes in the candy industry, adapting to new trends while maintaining the core essence of their beloved Valentine’s Day treat.
Over the decades, the sayings on the hearts evolved to reflect changing social norms and language. Classic phrases like “Be Mine” and “Kiss Me” remained staples, but newer, more contemporary messages were gradually introduced. While some traditionalists lamented the loss of older, more sentimental phrases, the evolution ensured the hearts remained relevant to each new generation of candy lovers.
NECCO’s longevity was a testament to their ability to innovate while preserving tradition. They understood the power of nostalgia and the importance of maintaining the core qualities that made conversation hearts so special. But even the most established companies can face unforeseen challenges.
The Unexpected Demise of NECCO
In 2018, the unthinkable happened: NECCO, after 171 years in business, declared bankruptcy. This news sent shockwaves through the candy world. The company had faced financial difficulties for some time, struggling to compete with larger, more diversified confectionery corporations.
The bankruptcy auction attracted several potential buyers, each vying for control of NECCO’s iconic brands. Ultimately, Round Hill Investments emerged as the winner, acquiring NECCO’s assets, including the beloved conversation hearts. It seemed like the hearts were safe, ready to spread more love.
However, Round Hill’s ownership was short-lived. Just a few months after acquiring NECCO, they abruptly shut down the Revere, Massachusetts factory and sold the conversation hearts brand to Spangler Candy Company. This move left many wondering what the future held for this Valentine’s Day staple.
Spangler Candy Takes the Reins
Spangler Candy Company, known for its Dum Dums lollipops and candy canes, stepped in to revive conversation hearts. However, restarting production after NECCO’s closure proved to be a more significant challenge than initially anticipated.
The complex manufacturing process, combined with the need to relocate the equipment and reformulate the recipe, resulted in a temporary shortage of conversation hearts in 2019. This scarcity only fueled the nostalgia and desire for the classic candy.
The Taste and Texture Transformation
When conversation hearts finally returned to store shelves under Spangler’s ownership, many consumers noticed a significant difference. The taste and texture of the candy were noticeably different from the NECCO version. Some described the new hearts as chalkier and less flavorful.
The change in taste was primarily due to the reformulated recipe. Spangler had to adjust the ingredients and manufacturing process to fit their existing facilities and equipment. While they aimed to replicate the original flavor as closely as possible, the differences were evident to many long-time fans.
The textural changes were also a result of the new manufacturing process. The original NECCO hearts had a distinctive, slightly brittle texture. The Spangler version was perceived as denser and more powdery.
Saying Goodbye to Some Favorite Phrases
Perhaps the most noticeable change was in the messages printed on the hearts. Due to technical challenges with the printing process, Spangler initially produced hearts with a limited selection of sayings. Many of the classic phrases that had been part of the conversation heart lexicon for decades were missing.
Some of the new sayings reflected more modern expressions, while others were simply shorter and easier to print. While the intention was to update the hearts for a new generation, the changes sparked considerable debate among candy enthusiasts. Some welcomed the fresh messages, while others lamented the loss of the classic phrases they had grown up with.
The Quest for the “Original” Conversation Heart
The changes in taste, texture, and sayings ignited a quest among many consumers to find the “original” conversation hearts. Nostalgia played a significant role, with many seeking to recapture the sweet memories associated with the NECCO version.
While finding actual NECCO-produced conversation hearts became increasingly difficult, some dedicated candy lovers managed to unearth vintage boxes from past years. These treasures became highly sought after, offering a taste of the original formula and a glimpse into the past.
The search for the “original” conversation heart highlights the powerful connection people have with food and the memories associated with it. It’s a testament to the enduring appeal of this simple candy and its ability to evoke strong emotions.
The Future of Conversation Hearts: A Sweet Comeback?
Despite the initial challenges, Spangler Candy Company has been working diligently to improve the quality and authenticity of their conversation hearts. They have listened to consumer feedback and invested in refining the recipe and printing process.
In recent years, Spangler has gradually reintroduced more of the classic sayings, bringing back the nostalgic phrases that were missed by so many. They have also worked to improve the taste and texture of the candy, aiming to more closely resemble the original NECCO version.
The future of conversation hearts remains uncertain, but there is reason to be optimistic. With continued dedication to quality and a commitment to honoring the candy’s rich history, Spangler Candy Company has the potential to restore conversation hearts to their former glory.
It’s all about striking a balance, blending nostalgia with modern sensibility. The hearts need to resonate with a new generation while keeping those classic, heart-warming phrases that have been around for over a century.
The journey to get there may have its bumps and turns, but the love people have for these sweet messages is clear. Only time will tell if Spangler can fully recapture the magic, but it is a journey worth taking.
Other Conversation Heart Alternatives
While Spangler Candy works to restore the classic conversation hearts, other companies have stepped up to offer alternative versions of this Valentine’s Day treat. These alternatives often feature different flavors, shapes, and messages, providing consumers with a wider range of options.
Some companies have focused on creating healthier versions of conversation hearts, using natural sweeteners and coloring. Others have experimented with unique flavor combinations, such as fruit and spice blends.
These alternative options demonstrate the enduring popularity of the conversation heart concept. While the original NECCO version holds a special place in many hearts, these new interpretations offer a fresh take on this classic candy. Whether seeking nostalgia or something new, candy lovers have options to spread the love.
The candy industry is ever-evolving. New companies emerge and attempt to capitalize on existing trends. This competition can lead to innovation and better products for consumers. While the future is never guaranteed, the spirit of innovation will likely always drive the industry.
The Conversation Continues
The story of conversation hearts is a fascinating tale of innovation, tradition, and unexpected change. While the original NECCO version may be gone, its legacy lives on in the hearts of those who grew up with this beloved candy.
Spangler Candy Company is working to restore the essence of conversation hearts, and other companies are offering alternative versions. Whether you prefer the classic flavors and sayings or are open to trying something new, there are plenty of ways to celebrate Valentine’s Day with these sweet messages.
The conversation continues, with each new generation adding their own chapter to the story of conversation hearts. This enduring candy reminds us of the power of simple messages, the joy of sharing, and the enduring appeal of nostalgia. It serves as a delicious reminder of the sweet things in life.
The fate of these little hearts serves as a reminder that even the most enduring traditions can change. But it also demonstrates the power of nostalgia and the sweet memories that can be found in the simplest of candies.
Decoding The Messages: Old vs New
The essence of conversation hearts is embedded in its messages. It is not just about the candy, but the connection it brings. Over time, the messages have evolved, reflecting the changes in society and the way we communicate.
In the early days of NECCO, the messages were often longer and more formal, reflecting the societal norms of the time. Phrases such as “Be Mine” and “Kiss Me” were popular, but so were phrases that are considered archaic today.
Spangler’s initial release included shorter and easier to print phrases. The changes were met with mixed reactions. Traditionalists felt the new messages did not evoke the same sentiment as the classics.
But the company listened. Today, Spangler has made a concerted effort to bring back those well-loved original sayings, a nod to the candy’s historic roots. This demonstrates a deeper understanding of the consumer, which could spell good news for the future of these timeless treats.
Why did the original conversation hearts change?
The primary reason for the change in the original conversation hearts boils down to a significant overhaul of the production process. Specifically, Necco, the company that initially manufactured the candies, went through a period of financial instability and eventually sold its assets. The new owner, Spangler Candy Company, had to address outdated equipment and recipes, leading to a period where the classic hearts were temporarily discontinued and subsequently reintroduced with some modifications.
These modifications were necessary to ensure efficient production and maintain the candies’ availability. While Spangler Candy Company aimed to preserve the essence of the original hearts, adjustments to the ingredients and manufacturing techniques were unavoidable. The changes impacted the flavor and texture, causing some consumers to notice a difference compared to the Necco-era conversation hearts.
What specific changes were made to the conversation hearts?
The most noticeable change was to the flavor profile of the conversation hearts. Spangler Candy Company reformulated the recipes, resulting in a slightly different taste compared to the original Necco version. Some flavors were replaced, and the overall sweetness was reportedly adjusted. This was due, in part, to needing to source ingredients quickly after acquiring the brand.
Another change involved the messages printed on the hearts. The typeface and some of the classic phrases were updated, reflecting modern slang and popular culture. While some traditional messages were retained, others were retired to make way for new, more relevant expressions. This was an effort to appeal to a wider audience and keep the candies engaging.
When did Necco go out of business, and how did it affect conversation hearts?
Necco, the New England Confectionery Company, filed for bankruptcy in 2018 and was subsequently sold to Spangler Candy Company. This event had a profound impact on the production of conversation hearts, as Spangler had to temporarily halt production to address issues with the existing equipment and recipes inherited from Necco. The abrupt transition led to a brief period where conversation hearts were unavailable for purchase, causing widespread disappointment among consumers.
The acquisition by Spangler marked a significant shift in the history of the candy. While Spangler revived the brand, the changes to the manufacturing process and ingredients were inevitable. These alterations ultimately led to the conversation hearts that are currently available, which, while still recognizable, differ from the original Necco version.
Who makes conversation hearts now?
Currently, Spangler Candy Company is the manufacturer of conversation hearts. They acquired the brand and assets of Necco in 2018 after Necco’s bankruptcy. Spangler took on the responsibility of reviving the beloved candy, including updating its recipes, production methods, and message imprints.
Spangler has made significant investments in modernizing the production process while striving to maintain the essence of the classic conversation hearts. They continue to produce the candies each year, making them available for Valentine’s Day and other occasions. They are actively working to refine the recipe and printing to better match the original experience.
Are the current conversation hearts the same as the original Necco ones?
No, the current conversation hearts produced by Spangler Candy Company are not exactly the same as the original Necco conversation hearts. While Spangler has tried to replicate the classic candy, changes to the recipe and manufacturing process have resulted in noticeable differences in flavor, texture, and even the imprint of the messages.
The most significant difference is in the flavor profile. The current version features a slightly different blend of flavors compared to the original Necco hearts. Additionally, the messages printed on the candies have been updated to reflect more modern slang and expressions. Although they aim to bring back the original taste, it is an ongoing effort to recreate the exact recipe.
Where can I find the current version of conversation hearts?
The current version of conversation hearts, manufactured by Spangler Candy Company, is widely available at most major retailers. You can typically find them at grocery stores, drug stores, discount retailers, and convenience stores, especially in the weeks leading up to Valentine’s Day. Their seasonal nature means availability is often highest around February.
Additionally, many online retailers, such as Amazon and Walmart.com, also carry Spangler’s conversation hearts. Checking these online platforms can be a convenient way to purchase the candies, particularly if you are looking for specific sizes or bulk quantities. It’s always a good idea to check multiple sources to find the best price and availability.
Is there any chance the original Necco conversation hearts will ever return?
While it is difficult to say definitively, the prospect of the original Necco conversation hearts returning in their exact pre-2018 form appears unlikely. Spangler Candy Company has stated its commitment to continually improving its current version of the candies, aiming for a more authentic experience; however, replicating the exact original recipe and manufacturing process poses significant challenges.
The factors contributing to the difficulty of recreating the original formula include the cost and availability of ingredients, the modifications made to the manufacturing equipment, and the need to meet modern production standards. While nostalgic consumers may yearn for the return of the original hearts, the current version represents the ongoing evolution of this classic candy.